Friday, December 22, 2017

researching your client


marketing entering the web space
Thankfully the net gives us an option to sell anything from anywhere.
Your customers knows what they want. Do you know who your customers are?
What should be the next communication
I notice that many entreprenurs send WhatsApp messages to friends expecting them to be forwarded along the way and their brand or their product to become famous in this way. However this hardly happens. What does happen is that the WhatsApp message is limited to some groups and does not create any kind of buzz or reaction. Some people have email addresses of friends and they repeat the same Whatsapp exercise with email and expect better resultse are friends to forward the messages to the people India friend's email is the whole exercise is meant Tu advertise there brand products unfortunately nothing happens. What do you think is the problem? The problem is very obvious that people who matter are not seeing the message. The message is seen by people who may sympathize with the sender but are not interested in the product. So the first step for any small entrepreneur of business should be to collect email addresses over phone numbers of people who are actually interested in their products. Now this is the tricky part. How do you get the contacts of your potential customers. This is achieved in two ways. 1 find them on social media through social media advertising. Or talk about your product in such a way that will help your customer m it it is obvious that your customer that your product is built to help your customer to do a certain thing or solve a certain problem you have to write about that problem you have to talk about that problem and how your product or service solve that problem.
Where do you find your audience
A friend of mine had a shoe shop and wanted to go online. Similarly another friend had a watch shop. They asked me to help. We made a website for them with their items to sell.
Preliminary guess work: men, formal
Watch older men
We went to Amazon and Flipkart and other similar sites and observed what they customers were upto. How they appreciated the products they liked whatever kinds of words they used to criticise the products they rejected.
The next step we wrote product descriptions using those praises
Identifying your buyers
Go to Amazon and to your niche product. Look at the customer reviews. Notice the words they use to express their concerns on voice their appreciation. It is just like talking. You do that all the time.
Make a social media page and share
The road is long and hard
Talking to kids or adults. Speaking your buyers language.
Talking clients or bosses and friends

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