Gc

Good Interior design takes into consideration the clients’ needs for functionality and aesthetics. However, when it comes to investments in design is it possible to go beyond expectations? Further, is it possible to present a holistic design that takes care of all best practices yet helps an organization to achieve its goals?

GC was started with a vision to offer clients with a strategy that contributes towards the progress of their company. GC designers spent a lot of time researching every aspect of design and client expectations to know how to make working space contribute to a firm’s return on design investments. It took numerous conversations and hours of research with clients and stake holders in the architecture and interior design. The result is what GC designers like to call  ROIIDS or Return on Investment Interior Design Strategy.  

ROIIDS is a planning and designing strategy that goes beyond providing the best planning and designing.  ROIIDS provides solutions by merging the functions of interior design with effective marketing and advertising objectives. It takes the client’s vision of his business, his company’s long and short term goals and inculcates it to the employees through design. For example employees not only need to feel happy to come to work, but they need to remember their goals and share the company’s vision. At the same time employees need to get inspired to do their jobs to the optimum. That’s a result of applying ROIIDS in the planning and designing of an office or any work area. ROIIDS is a strategy that helps increase sales, supports marketing and puts technology to optimum use. It is like an entity that is constantly at work along with the employees to improve business.

An example of how ROIIDS works is marketing and advertising psychology which can be seen in mall design. Design can urge a person to pick up an item a customer hasn’t originally planned on buying. Similarly, design can make people evoke emotions such as trust, enthusiasm, focus and loyalty.

GC recently designed a sales office of a reputed builder in Mumbai to make visiting customers feel comfortable, without being overwhelmed and give them the confidence to take a positive decision they were hesitant about.

GC endeavors to be the game changer in the interior design industry.