Points to remember - Neil Patel
Module 1
Research you client:
Demographics
Who are your customers / who are not
Why do they buy
Why will they buy from you
Where do they live
What do they want
What are their life goals
Male female
What's their convenience and inconvenience
Axiom profile: movies people regrets fears events interests
life nags: anniversary, what they've become, regret not doing
Nightmares and miracles, loss and relief
What they avoid, worst scenario e.g. being there for daughter wedding. Heart attack diabetes scary situation
Best clothes - should fit right
Module 1
Research you client:
Demographics
Who are your customers / who are not
Why do they buy
Why will they buy from you
Where do they live
What do they want
What are their life goals
Male female
What's their convenience and inconvenience
Axiom profile: movies people regrets fears events interests
life nags: anniversary, what they've become, regret not doing
Nightmares and miracles, loss and relief
What they avoid, worst scenario e.g. being there for daughter wedding. Heart attack diabetes scary situation
Best clothes - should fit right
Trigger words
Should have emotional value, motivational value: 10 words write them down and rate them
Should have emotional value, motivational value: 10 words write them down and rate them
What is your product
What does it solve
Symbols, metaphors, visual represent, connection to client
What is your ambition - the larger than life aim
Module 2
Competitive intelligence
Key words
Check follow.net, Alexa, ispionage, quant cast, offer vault, spy full,
Identify and reverse engineer competition
Ranking, demographics, bounce rates, back links, keywords, ppc
Module 2
Advertising budgets
Gender education where they are browsing, age, income, children,
High ROI keywords
Module 3
Competitive switching
Competitors swipe files
Data points
Spy fu : adwords used by competition
Ads can be reused after some time and not necessary thrown away
Maybe depending on time of the year. Reuse maybe by tweaking
Use evernote
Competitive sales analysis
And swipe files
Free trial it call performs better
Ramit sethi
Opt in - email sequence - unique email sequence for each product.
You can use Gmail combination like saubanpathan+neil@gmail.com with as many as you like swipe files of competition is good.
Buying pattern analysis
Find reviews and what they are saying. What they liked and disliked.
Offer vault: make a repository of offers
Check ad networks. SEO. Steps in the funnel. CPA.
Reverse engineer technology.
Check out: yahoo small business, crazy eggs.
Find out what tools the competitors website is using for marketing
Make 4 long term brand strategy. Ethos, personality.
Using competitive intelligence for branding. User face book Search. Groups posts, check languages.
Elements of your core sorry.
Your origin story
Why? Where - did you start. What struggles? Where
What does it solve
Symbols, metaphors, visual represent, connection to client
What is your ambition - the larger than life aim
Module 2
Competitive intelligence
Key words
Check follow.net, Alexa, ispionage, quant cast, offer vault, spy full,
Identify and reverse engineer competition
Ranking, demographics, bounce rates, back links, keywords, ppc
Module 2
Advertising budgets
Gender education where they are browsing, age, income, children,
High ROI keywords
Module 3
Competitive switching
Competitors swipe files
Data points
Spy fu : adwords used by competition
Ads can be reused after some time and not necessary thrown away
Maybe depending on time of the year. Reuse maybe by tweaking
Use evernote
Competitive sales analysis
And swipe files
Free trial it call performs better
Ramit sethi
Opt in - email sequence - unique email sequence for each product.
You can use Gmail combination like saubanpathan+neil@gmail.com with as many as you like swipe files of competition is good.
Buying pattern analysis
Find reviews and what they are saying. What they liked and disliked.
Offer vault: make a repository of offers
Check ad networks. SEO. Steps in the funnel. CPA.
Reverse engineer technology.
Check out: yahoo small business, crazy eggs.
Find out what tools the competitors website is using for marketing
Make 4 long term brand strategy. Ethos, personality.
Using competitive intelligence for branding. User face book Search. Groups posts, check languages.
Elements of your core sorry.
Your origin story
Why? Where - did you start. What struggles? Where
Module 9
12 April 2017
Titling your lead magnet
The title should describe what the customer will get out of it.
Clear beats clever
1. Be descriptive 2. Tell them the end result. 3. Can be ridiculous, absurd. 4. Shocking numbers or facts or statements: how i lost 36 pounds in 10 weeks with this shocking super food
M9 - landing pages for lead magnet
Getting people to opt in to the free gift
Landing page should not have any other button other than CTA or terms and condition
What do they want and how to take action
They should immediately know what is in it for them
What's the free gift
Button should be the most prominent
Format of a landing page: headline, sub heading, benefits - bullets, credibility, image of gift,
Module 10 - creating a trip wire
What is a trip wire
Not necessary but a good practice. A something important for a low price. Really low price.
Trip wire form. Order form.
Re target pixels.
Thank you page
Video sales letter
Order form elements
12 April 2017
Titling your lead magnet
The title should describe what the customer will get out of it.
Clear beats clever
1. Be descriptive 2. Tell them the end result. 3. Can be ridiculous, absurd. 4. Shocking numbers or facts or statements: how i lost 36 pounds in 10 weeks with this shocking super food
M9 - landing pages for lead magnet
Getting people to opt in to the free gift
Landing page should not have any other button other than CTA or terms and condition
What do they want and how to take action
They should immediately know what is in it for them
What's the free gift
Button should be the most prominent
Format of a landing page: headline, sub heading, benefits - bullets, credibility, image of gift,
Module 10 - creating a trip wire
What is a trip wire
Not necessary but a good practice. A something important for a low price. Really low price.
Trip wire form. Order form.
Re target pixels.
Thank you page
Video sales letter
Order form elements
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