Gc

Good Interior design takes into consideration the clients’ needs for functionality and aesthetics. However, when it comes to investments in design is it possible to go beyond expectations? Further, is it possible to present a holistic design that takes care of all best practices yet helps an organization to achieve its goals?

GC was started with a vision to offer clients with a strategy that contributes towards the progress of their company. GC designers spent a lot of time researching every aspect of design and client expectations to know how to make working space contribute to a firm’s return on design investments. It took numerous conversations and hours of research with clients and stake holders in the architecture and interior design. The result is what GC designers like to call  ROIIDS or Return on Investment Interior Design Strategy.  

ROIIDS is a planning and designing strategy that goes beyond providing the best planning and designing.  ROIIDS provides solutions by merging the functions of interior design with effective marketing and advertising objectives. It takes the client’s vision of his business, his company’s long and short term goals and inculcates it to the employees through design. For example employees not only need to feel happy to come to work, but they need to remember their goals and share the company’s vision. At the same time employees need to get inspired to do their jobs to the optimum. That’s a result of applying ROIIDS in the planning and designing of an office or any work area. ROIIDS is a strategy that helps increase sales, supports marketing and puts technology to optimum use. It is like an entity that is constantly at work along with the employees to improve business.

An example of how ROIIDS works is marketing and advertising psychology which can be seen in mall design. Design can urge a person to pick up an item a customer hasn’t originally planned on buying. Similarly, design can make people evoke emotions such as trust, enthusiasm, focus and loyalty.

GC recently designed a sales office of a reputed builder in Mumbai to make visiting customers feel comfortable, without being overwhelmed and give them the confidence to take a positive decision they were hesitant about.

GC endeavors to be the game changer in the interior design industry. 

How to make a budget for renovation in your house.

Making changes in the house? Home renovation can be a tricky thing and very messy too. However, it doesn't have to be rocket science. You're going to show your contractor the areas you want to get renovated. Let's say its the complete house. You know exactly how high the ceiling is and how long and wide your rooms are.

If you have absolutely no clue how to start making your budget to renovate your home then remember to confine your expenditure to approximately 10 percent of your total house cost. 

A structural change will need a permission from the society if you live in one. If not you need to be clear about the plans since it will be a waste of time and money to regret making a wall or a sub roof once it has been done. In case of structural changes it is usually a good idea to involve an interior designer. Their expertise will come in handy to reduce the cost too which they will then charge you, but on the bright side the change would have been planned and better executed if you tried it on your own.

You need to first decide that you want to make big changes to your house or just do a change of the colour and getting off it since you are now bored of seeing the same old every day.

Once you've decided another easy way to know what you would be spending is to ask contractors to give you a quote based on the work you need to get done. A contractor usually brings along a team of workers leaving you a single point contact to coordinate your work.

Measure your walls. Thankfully they are two dimensional. Length and height. You will find the square feet or square meter of your wall. Length multiplied by height gives you. This is your base calculation for calculating plastering, painting and tiling or anything that you will get done on the walls. Multiply that with the current rate of the work to be done.

For e.g. if your wall height is 10 feet and length is 12 feet that makes it 120 sq feet. Multiplied to 25 Rs will equal to the money you will be spending approximately to paint that wall, Rs 3,000/-. Painting and tiling budgets will differ according to the material you are using. 

Remember the rates will differ not only for each contractor, but also according to your contract terms - only labour and labour plus material. If you decide to let the contractor buy the material it will save you time and energy, but might prove expensive since any discount provided by the stores will go into the contractor's pocket. Only labour contract will make the labour charges skyrocket since the contractor has only his commission on providing labour to you. So he may hike rates. 

Any surface that has smaller (and fixed) width will be measured in running feet. Like the window sill or the border design to your false ceiling or door frames. Plumbing pipes too come in running feet.

Prices for faucets, bathtubs, showers, can be found online or in the local home decoration store.

Plywood is also measured in square feet. There is commercial plywood and marine ply to be used in places where there is a chance of moisture like in the kitchen. 

The electrician's work is measured in number of plug points you ask him to put in your house.

Best of luck with the renovation feel free to write to info@megatown.in for any inquiries.

Neil Patel Digital marketing

Points to remember - Neil Patel
Module 1
Research you client:
Demographics
Who are your customers / who are not
Why do they buy
Why will they buy from you
Where do they live
What do they want
What are their life goals
Male female
What's their convenience and inconvenience
Axiom profile: movies people regrets fears events interests
life nags: anniversary, what they've become, regret not doing
Nightmares and miracles, loss and relief
What they avoid, worst scenario e.g. being there for daughter wedding. Heart attack diabetes scary situation
Best clothes - should fit right

Trigger words
Should have emotional value, motivational value: 10 words write them down and rate them

What is your product
What does it solve
Symbols, metaphors, visual represent, connection to client
What is your ambition - the larger than life aim
Module 2
Competitive intelligence
Key words
Check follow.net, Alexa, ispionage, quant cast, offer vault, spy full,
Identify and reverse engineer competition
Ranking, demographics, bounce rates, back links, keywords, ppc
Module 2
Advertising budgets
Gender education where they are browsing, age, income, children,
High ROI keywords
Module 3
Competitive switching
Competitors swipe files
Data points
Spy fu : adwords used by competition
Ads can be reused after some time and not necessary thrown away
Maybe depending on time of the year. Reuse maybe by tweaking
Use evernote
Competitive sales analysis
And swipe files
Free trial it call performs better
Ramit sethi
Opt in - email sequence - unique email sequence for each product.
You can use Gmail combination like saubanpathan+neil@gmail.com with as many as you like swipe files of competition is good.
Buying pattern analysis
Find reviews and what they are saying. What they liked and disliked.
Offer vault: make a repository of offers
Check ad networks. SEO. Steps in the funnel. CPA.
Reverse engineer technology.
Check out: yahoo small business, crazy eggs.
Find out what tools the competitors website is using for marketing
Make 4 long term brand strategy. Ethos, personality.
Using competitive intelligence for branding. User face book Search. Groups posts, check languages.
Elements of your core sorry.
Your origin story
Why? Where - did you start. What struggles? Where

Module 9
12 April 2017
Titling your lead magnet
The title should describe what the customer will get out of it.
Clear beats clever
1. Be descriptive 2. Tell them the end result. 3. Can be ridiculous, absurd. 4. Shocking numbers or facts or statements: how i lost 36 pounds in 10 weeks with this shocking super food
M9 - landing pages for lead magnet
Getting people to opt in to the free gift
Landing page should not have any other button other than CTA or terms and condition
What do they want and how to take action
They should immediately know what is in it for them
What's the free gift
Button should be the most prominent
Format of a landing page: headline, sub heading, benefits - bullets, credibility, image of gift,
Module 10 - creating a trip wire
What is a trip wire
Not necessary but a good practice. A something important for a low price. Really low price.
Trip wire form. Order form.
Re target pixels.
Thank you page
Video sales letter
Order form elements